Built has one job: making solid, compact headlines onscreen. Designed with trust and neutrality in mind, Built’s wraparound shapes speak your headlines in newsy voice. Subtle curls conjure a feeling of a different news era while not coming across as particularly old-fashioned.
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These days, with variable resolutions and screen sizes, going lighter means going bigger. Much bigger. And it’s no fun if your words end up falling off the line. Built actually gets narrower as it gets lighter.
Now you can can scale way up and still have room to spare. Set attractive, oversized page titles without worrying if the words will fit.
In headlines, tabular numerals don’t look so hot–and they waste space. Lots of fonts let you choose between proportional and tabular numerals. OpenType technology lets designers access different types of numerals, but implementing OpenType features on the web isn’t fun–it’s not always practical.
Built has a simple solution: if you turn off hinting, numerals, monetary symbols and most math symbols line up. Easy.
As Built loses weight, its asterisk sprouts more legs, retaining it’s presence even in Extra-Light. The italics are squeezed thin and loosened up on the sides, creating cool emphasis that’s more than just a slant.
Easy-going licensing terms make it an ideal choice for web, e-book or app embedding.
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